I have to preface this article by saying that I am not any type of ‘prepper’- meaning I don’t stockpile, or have a bunker, or have a fully-stocked off-grid cabin somewhere. I have nothing against people who do. In fact I have great respect for people who are prepared with backup water supplies, backup energy […]
A business ponder… So many people are tempted by the shiniest, newest thing. But if you are using Fons, you already have the best platform money can buy. The other ones aren’t better. The other ones aren’t even as good. The others ones aren’t cheaper. And the free ones? Well, you get what you pay […]
In almost every industry there are self-proclaimed ‘gurus’ who claim to know how to put you on the path to riches if you follow what they say and do. The promises are always the same – make big money fast using secret tools, and if it doesn’t work, then it is because of your mindset […]
Owning and running a small business successfully is not easy. Yet, many business owners open a business on nothing more than a simple down-payment, a dream, and a vague idea of how to run a business. We know that the first 3 years of owning a business are the most difficult and the most important […]
What I Learned from Summer 2024 It has taken me more time to reflect on my summer away than past years. It’s as if everything was a bit cloudy until recently. I had bits and pieces of observations, experiences, and gleanings but I couldn’t quite put it all together until now. As many colleagues and […]
When my daughter was about 11 1/2 years old her ballet teacher was evaluating her for pointe shoes. She had been taking ballet since the age of 6 and had done extremely well under the guidance of her instructors. We learned the importance of proper evaluation for readiness before going en pointe. We learned about […]
My favorite college professor, Chris Sadler frequently said, “There is no one best way to do anything.” I quote him often in my own teaching and business coaching. It was his organizational communication classes which taught me systems theory, organizational development and so much more. So as I wrap up this blog series about the […]
Problem #4: A Set-Up for Failure So you have an ‘ideal client’ and everything is going along beautifully. Suddenly, your client seems distant or apathetic. Payments are not as timely. The interest seems to have waned. Appointments are getting canceled more frequently. Messages are hit or miss. They are no longer behaving as your ideal […]
Problem #3: Lack of Growth Business owners I talk with regularly say that their ‘ideal client’ either does not exist or is so hard to find that they cannot find enough to fill their client roster. They tell me how they were coached and their belief that the right web copy and social marketing would […]
Problem #2: A Small, Shallow Pool The whole point of creating an ‘ideal client’ is to know that your services are not for everyone – to create a target audience for marketing and sales. But the ideal client strategy is often touted with no reference to and no understanding of real market research. So let’s […]
