Music Gro: Growing Creatives

What is Wrong with the ‘Ideal Client’ Mantra & What to Do Instead (Part 5)

My favorite college professor, Chris Sadler frequently said, “There is no one best way to do anything.” I quote him often in my own teaching and business coaching. It was his organizational communication classes which taught me systems theory, organizational development and so much more.  So as I wrap up this blog series about the […]

What is Wrong with the ‘Ideal Client’ Mantra & What to Do Instead (Part 4)

Problem #4: A Set-Up for Failure So you have an ‘ideal client’ and everything is going along beautifully. Suddenly, your client seems distant or apathetic. Payments are not as timely. The interest seems to have waned. Appointments are getting canceled more frequently. Messages are hit or miss. They are no longer behaving as your ideal […]

What is Wrong with the ‘Ideal Client’ Mantra & What to Do Instead (Part 2)

Problem #2: A Small, Shallow Pool The whole point of creating an ‘ideal client’ is to know that your services are not for everyone – to create a target audience for marketing and sales. But the ideal client strategy is often touted with no reference to and no understanding of real market research. So let’s […]

What I Learned in 2022…

I do my End of Year Reflections and New Year Projections and Goals in November and early December of every year. First, here is my process. I go through my calendar and list (by month) what I actually did during the year. Then I review that bullet list and reflect on: 1) What went well […]